Friday, 12 June 2015
REAVLED! How Don Jazzy made millions of naira off Korede Bello's Godwin video |@Easynetvibe|@koredebello|@Donjazzy
Read the epic revelations by the Net Ng;
Have you wondered why it took a total
of 5 months for Mavin Records to drop
the video for one of the biggest songs
of 2015? Korede Bello‘s ‘Godwin’ was
released on January 28, 2015 and in
just 12 hours, the song became an
instant hit.
Naturally, you would expect a video for
the song the next month or thereabout
but guess what, Don Jazzy is a
businessman who clearly saw the
business and branding opportunities
of the song and decided to explore
them.
Mavin Records could have easily shot a
video for the song in a month, but with
the prospects of the song, brands
started approaching the label for
sponsorship and branding
opportunities to be part of the video.
Sources in the Mavins camp revealed
to NET that over 10 brands were
interested and at a point it was a stiff
competition between two of the
country’s biggest banks, GTBank and
Access bank for the first line of the
song which says ‘I don get alert
#Godwin’. Eventually Access Bank got
the nod.
Shot on location in Lagos by Adasa
Cookey, another point of the song
branded is the ‘I don pay my rent
#Godwin’ line sponsored by Lekki
Gardens.
For the records, sources say the label
didn’t incur any cost in making this
video, rather they made money from it.
In the words of Korede Bello, ‘From
the inception of Godwin, I knew that it
wasn’t my song, I knew that anything
that’s for God has the potential of
growing bigger than you imagine.’
And that is as true as he can get.
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